Make SEO Easier by Doing These 3 Things
Search engine optimization can be rather tough for some people. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. One may depend on one way of ranking, and someone else may have much better results with another. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
At the end of the day, SEO is not only one quick-win tactic. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. This is a guide to setting up your site correctly for search engines to avoid much harder work later on:
Make Your Site Well-Structured
This is inarguably the most important thing. You can do everything that most of the experts tell you in order to make your site easier to index – build on WordPress, install an XML sitemap, submit it in Search Console, etc. etc. etc. – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
Whenever you re setting up your website, be proactive. Split pages into different categories and organize them as such, make sure the URL is not padded, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. This will make it much easier for Google to not only recognize the overall theme of the website, but distinguish the topics of individual pages. It will ultimately save you a lot of time and money later on down the road.
In addition, when you hire http://tripleagentdigitalmedia.com/mississauga-seo/, it will make their job easier, and their budget will be spent much more effectively, so you expect to see results faster for the same cost.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You got it. Whether it s failing to follow web design best practices, having a mess of cluttered HTML code in its source, or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
Firstly, you must run a diagnostic test. Use a speed testing web app, e.g. Google PageSpeed Insights, GTMetrix or WebPageTest to get an insight into utilization of server resources. Ideally, you want to have the page loading in a total of less than 3 seconds; or even less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. It could be – you just have to check on an empty page.
Have Meaningful, Non-Spammy Content
It is easy to spam content with very high density. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you value your business time, we recommend hiring a good .
Now you know how to lay a solid foundation for the search engines. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. , to expand your authority and web presence.